Twitter has been on advance mode for a while and making every effort to enhance user experience. Recently the micro blogging site announced a new feature, ‘Polls’. It’s a voting feature that will allow you to gather user opinion by putting across a statement and giving options to choose. Whether you want to assess public response on president election or release of new iPhone; ask a question and know followers’ reaction on it instantly.
How will voting work on Twitter?
You can create a poll giving two choices. There will be a compose box which will help frame a polling question and how one votes will not be public. This will remain live for 24 hrs and Twitter will notify users (who voted) to check results afterwards. The feature will be rolled out over next few days for all, Android, iOS and desktop users.
Twitter vs. Facebook on polling feature
If we talk about business, Twitter seems to be surpassing competitors including Facebook. With polling feature that is apparently missing on other networks, it is going to make Twitter experience better than others. Facebook gives option to create polls but that is restricted to groups only. If you want to interact with target audience and ask them a question, you can ask to like/comment to support two distinct options. But since we know FB users don’t bother to reply in real time, voting does not guarantee quick and reliable results.
The absence of voting on Facebook is one of the major factors that indicate success of Twitter polling. Twitter focuses on real time engagement on the other hand and people who use twitter know that tweets perish quickly so they are either twittering in real time or not tweetering at all. Gaining quick response is easier on twitter due to real time participation of users.
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We look forward to great impact of this voting feature especially in the promotion and strategy creation. Tell us how you find Twitter polling.