For most of us, Google has always been associated with that multicolored six-letter logo that sits to the left of the search bar. Although it has gone through many minor changes over the years, it had maintained its 6-letter logo identity intact. However, it seems that the forward thinking department of Google has pitched in, resulting in a major makeover of the Google Logo.
So what prompted Google to change its logo in 16 years? Well as we know, the internet is going through a transformation phase as mobility is coming to the forefront. Gone are those days, when you could only reach Google through PC desktop. Now people interact with Google products across various platforms. Google is not just a tool, which provides you links to a website based on your queries. It has become a consortium of tools, which enable deep consumer query linking across various domains. This is why it wanted to transform its identity making it a digital infrastructure of our lives.
Now the Google has bid adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo. In addition to it, Google has also made small tweaks to its search bar by increasing the height and aligning the search button. In this age of multi-platform approach, brands are always focusing on maintaining a unique identity, which is identifiable by the users.
FATbit as UX design partner of global brands emphasizes on this approach, which enhances the user engagement. Google has been constantly evolving itself towards its quest towards overall beautification and this major update is a part of that overall transformation.