On the eve of 69th Independence Day of India, FATbit put together the trade secrets of successful websites. Celebrate freedom with us- Run a quick check to gauge potential of your online business and go about fixing all hitches using our strategies that yielded results for our clients.
Neat Ideas to set your Business free from Online Glitches
Stock the ideas of our design, development, UX and marketing experts to eliminate errors that hinder your online presence. Improve your online performance with following yardsticks:
Tips for Mobile APP
- Choose titles and descriptions of your mobile app cautiously.
- Focus on getting user rating. Prompt users to rate you.
- Make efforts to get more reviews and display the best under app description.
- Use all marketing channels to promote your mobile app.
Tips for PPC
- Perform extensive keyword research before setting up AdWords account
- Use keywords match type (exact, phrase, broad and broad modifier) wisely. Well planned match type will ensure improved CTR.
- Monitor Adwords daily and keep an eye on irrelevant search terms. Add them to list of negative keywords.
- Use Adwords conversion tracking and place that code on important pages. You can add this code to all pages that you want to track.
- Connect AdWords account with Google analytics to analyze all metrics in more organized way.
- Follow bidding strategies to get higher clicks/impressions.
- Setup remarketing campaigns to reach people who visited you in past.
- Use ad delivery and locations setting as per campaign requirements.
Tips for Conversion
- Never experiment with critical call to action buttons. Keep them plain and simple.
- Keep your content forms short and request only for what you require.
- Keep pricing transparent from the beginning. Never surprise the buyer with additions at checkout.
- If you deal in products, use high quality images and add zoom functionality.
Tips for Rich User Experience
- Go for a traditional navigation bar and labeling.
- Inform visitors about your business idea in the homepage itself.
- Make anchor text stand apart by giving it a different color.
- Go for soothing color palette while creating your site.
Tips for Online business
- Research extensively about market, budget, and future of business before launching a new online business.
- Get clients’ feedback to build impressive public image.
- If you run offline business, think of taking it online and attract more customers.
- Offer 24X7 free customer support.
Tips for E-Marketing
- Understand need of customers and design your product/service/offerings around it.
- Focus on relevant resources to attract potential customers.
- Follow integrated marketing where all your activities (content, website, social media, video, graphics, blogging, news publishing) are planned in sync to complement each other.
Tips for Social Media Marketing
- Use rich media content on social media networks to enhance experience.
- Exploit power of hashtags to increase reach of your social updates.
- Schedule your posts to make your presence 24/7.
- Customize images and add variety to updates.
- Run campaigns, plan events to increase engagement.
- Optimize social media accounts by adding appropriate heading, profile image, descriptions.
- Work on increasing user engagement to build one-to-one relationship with fans and followers.
Tips for Design & Development:
- Build intuitive navigation structure to make sure that visitors stay on a website.
- Use breadcrumbs to reduce number of action for users and increase website usability.
- Use CSS Sprites and add image alt tags to make images search engine friendly.
- Add well-structured content with proper tags like H1, H1, H3, H4, H5, and H6.
- Create custom 404 pages to make sure visitors don’t feel disappointed on coming across broken links.
- Add XML sitemap to increase search engine accessibility.
Tips for Search Engine Optimization
- Add target keywords in content, Meta tags and header tags, but don’t over optimize.
- Make URLs that are short, descriptive and represent your website/business category.
- Make right use of tags canonical tag, 301 redirection, robots Meta tag and robots.txt file.
- Don’t just focus on links, build connections. Invest in natural linking.
- Refrain from using traditional directory and bookmarking sites.
- Recondition blog Posts into slideshare, videos and PDF.
Tips for Ecommerce
- Add clear call-to-action to give a path to visitors to accomplish their goals.
- Optimize product description using clear, concise, unique content.
- Add high quality images but make sure they load quickly.
- Add customer reviews to product pages.
- Interlink pages to pass link juice.
Tips for Blog Maintenance
- Choose the right color scheme – shouldn’t pinch readers’ eyes – otherwise readers physically can’t stay on your blog for long.
- Don’t forget to offer RSS feed, social media, and subscription buttons.
- Respond quickly to blog comments.
- Promote your blog posts via various content channels.
- Write catchy titles and make good URL structure and post often.
- Use appropriate anchor text for better interlinking.
Tips for Connection building & Lead Generation
- Adopt connection building approach- Follow industry influencers to find out potential connections.
- Share your business story through different content marketing channels.
- Engage and educate your target audience with relevant content.
- Join conversation of groups/Communities where your fellow businesses and potential clients are available.
- Invest public relations to benefit from earned media.
Tips for Online Reputation
- Invest in content marketing to build positive online reputation.
- Use reputation tracking tools to monitor your brand mentions.
- Do not react instantly to negative reviews/comments by customers.
- Avoid negative SEO to push down negative search results, it will impact your website badly when Google updates algorithm.
- Follow distinct strategies to treat cases of negative results on brand name and negative results on individual’s name.
- Make social media a crucial part of your reputation management.
If you have a website that still struggles to woo visitors, then go about fixing the hitches as stated above. We are sure, you will gauge significant improvement. For any help regarding all solutions given above, please contact FATbit.