In this modern era, where the flow of information has increased immensely, users are now driven towards content discovery platforms to stay updated with interesting things of their relevance. But as the competition increases, most of these websites are now focusing on user experience in order to garner user base. StumbleUpon is one such name that comes to mind when we talk about content discovery platform. It has been around for a long period of time and has a substantial user base. But as technology is always on the move, users have also become akin to shifting to another platform more often.
In order to ensure that users do not jump off the bandwagon, most of the website focus on redesigning their website in such a way that would better serve their users. As the age of mobility ushers over us, most of the website has started to incorporate a mobile-first strategy. But this does not mean that these websites can forget their desktop presence altogether. In the past, StumbleUpon has leverage immensely on its mobile apps, which led to a huge rise in its user base. Now in order to have a similar presence across all platform, it has uncovered a beta design update of its website. This update is aimed at making its website design akin to its mobile apps so that users have a similar experience overall.
Now when a user logs in to the website, they are asked to preview the beta design of the website. This is optional and the users can easily opt out of using the beta website.