Earning revenue from ecommerce website demands strong hold on internet. Yes internet, because that’s what connects you with buyers. SEO comes into picture because it’s with optimization only that you can ensure traffic generation and uninterrupted sales.
Here are some commonly committed mistakes that can obliterate all your efforts of optimizing a website for search engines and customers & eventually result in loss of ranking.
Mishandled Product Pages
Poorly framed product descriptions
While many people think that good images attract customers to a website, the matter of fact is poor descriptions drive them away. Product descriptions always hold a special power. The search giant, Google favors those brands who have well-written, relevant and original content on their sites. Using product descriptions provided by the manufacturer can harm your ranking as it is termed as duplicate content and harms search engine ranking of a website.
TIP: Appropriately create product descriptions. Keep them short, simple, informative.
Leaving the images Un-optimized
Images play an important role in attracting customers toward online shopping and if these pictures lack search engine benefits, you might be lacking potential customers.
You may be using the best image to display a product but that will never gain search engine rankings without an alt tag. Ignoring the importance of ALT tags can land an eCommerce website in real trouble. Google bots show image related results for a search query/keyword based on the Alt tags that correlate with that particular keyword.
Besides this, the size, quality & relevance of images are few other considerations with regard to image optimization. All these factors can affect page load speed of a website, if images remain unoptimized.
Also read: How Optimize Website Images
Presence of duplicate content
Ecommerce websites have more chances of having duplicate content because one product is showcased on several pages of a website. And, the similar product can be found with sellers too. So there is already very less scope of making eCommerce content unique. But, you still stand a chance to avoid content duplicity. Do content optimization to add search engine value and if two pages have similar content on your site, fix this issue using canonical tag.
To work up your position in the top Google results, write only unique content. When you are selling your products, instead of copying and pasting content from any other website, create unique content and save yourself from the Panda penalty.
Not using the right keywords
Search queries form an important part of search engine optimization and it is vital to use the most relevant search terms to rank a particular product. Google Adwords Keyword Planner helps you find most appropriate keywords; use it to improve keywords research & increase eCommerce store ranking. Using wrong keywords in the headings or page title are most common blunders that online stores commit. If you want to make your online business easily accessible to customers then incorporate keywords that are searchable from the view point of your target users.
Un-optimized Landing Pages
If you view from the perspective of online marketing, a landing page is a lead capturing page. The topmost goal of a landing page is to convert the potential visitors into leads. So make sure your landing page does not have following SEO errors.
No product reviews
It has been observed that customers are more likely to buy from an eCommerce store that comprises review from previous clients. Testimonials hold utmost credibility in the world of online marketing. However, many businesses fail to take advantage of this feature and end up committing mistakes. Apart from building trust in new visitors, product reviews are a source of unique content, which make search engine crawlers come back to your landing page. So ensure that your landing pages have appropriately written product reviews.
Wrong keyword targeting
When it comes to SEO, keywords play a crucial role; however, businesses often result in targeting wrong keywords and tend to lose relevant traffic. Picking up a wrong keyword and targeting it can result in wasting of your efforts, time, and money that you have invested in the optimization of keywords as it will never connect with you potential customers. If you want to achieve profitable results, make sure your campaign involves business focused keywords.
Haphazard/NO Internal Linking
Interlinking of pages is crucial from search engine as well as user point of view but many websites tend to miss its benefit due to absence of internal links or haphazard linking. Pages that perform well on search engines should be linked to the ones that perform badly in SERPs. It will pass link juice to low-performing pages and improve their search engine presence. Also, make sure that all pages that are linked internally with a motive of increasing online visibility are accessible to crawlers. At times an internal link lacks value in search engine just because one of the pages remains No-Index & Unfollow unknowingly and adds no power to another page. This link neither gets indexed nor followed by search bots and hence gets no value in rankings too.
Social media connectivity
If you want to create a buzz around your landing page, optimize it according to different social networks so that your message can be easily spread. Ecommerce owners tend to limit social media marketing till content sharing while website too can leverage online visibility by socially optimizing them. Add buttons to give option for product sharing and regularly update your profiles to remain in top searches. Share fresh updates frequently as unmanaged accounts easily lack visibility in search engine results pages.
On Page Optimization errors
Check for following errors on your site if you are experiencing low traffic & sales despite constant SEO. Apply corrective measures to fix such issues and enjoy uninterrupted sales and revenue.
Badly framed URLs
Not making the URLs SEO friendly is a common SEO error committed by eCommerce businesses. Badly framed URLs are most commonly seen when you choose ready-made eCommerce software. Unless URLs clearly define a page, it is difficult for search engines to understand what the page is all about and it further leads to a situation where ranking of your page decreases automatically. URLs of a website must be self-explanatory and use minimum symbols so the search engine bots as well as users find them easier.
Not found or 404 errors
Another error that indirectly hurts overall SEO of a website is the ‘Not found’ or ‘404 error’. If online visitors are redirected to 404 error pages too frequently, it increases bounce rate and disorders user-experience.
Now Google sees that a majority of visitors are bouncing from your site which indicates that the website is not providing much utility. Due to this reason, your eCommerce site may lose ranking in Google search engine results.
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Inappropriate use of tags
Meta tags are snippets of text that interpret page content. They appear in page code and thus inappropriate use of tags is counted as an SEO error. Using meta tags inappropriately will make it difficult for Google to know who you are and what are you offering and hence your business website can experience a decrease in ranking. Right meta tags are not hard to implement, so write descriptive tags to make it easy for your customers and search engines to know more about your services.
Making an effort to correct the above mentioned SEO errors will ensure that your business has good online presence. To ensure that your eCommerce store gets routine visitors it’s obligatory to have good search engine presence first. Following it you can receive maximum relevant traffic to boost revenue of your eCommerce store.
To upgrade performance of your online store, adopt solution of eCommerce specialists. Contact FATbit SEO team.