Are You Ready for Google Mobile Search Algorithm Update? Rolls out on April 21st, 2015

The fear of upcoming Google algorithm update surmounts all websites and business owners as it is expected to bring crucial change in search results. If Google panda impacts 12% and Penguin 4%, then this is likely to influence 40% mobile search results. You can estimate the impact based on two crucial ranking signals added to algorithm by the search giant:

  1. Mobile friendliness is a ranking signal.
  1. Content of indexed app is ranking factor (For users who have installed the app and are signed-in).

Since mobile friendliness is going to be a crucial dynamic of Google search results, the responsive websites and mobile apps will have the edge on non-mobile-friendly sites and apps. The mobile-friendly ranking algorithm is going to be released on April 21, 2015 and will globally affect the mobile searches in all languages.

Mobile Friendly Website Design

Buckle up for April 21, if you target mobile & smartphone users

Get ready to witness a drop in mobile traffic that you are enjoying without a responsive web design as only mobile friendly sites could be ranked in Google mobile search results. The search engine rankings will not remain same for mobiles and all modern devices soon. Your competitors who have a mobile friendly website will soon steal the current mobile traffic easily even if they rank lower than you today.

Is your Website Design Mobile Friendly?

Check here

As per Cisco’s statistics, global mobile data traffic has grown 69 percent and almost 497 million mobiles have been added in 2014, which simply means that no business can afford to ignore mobile SEO whether it is an online store, a local seller or a small business website.

Recommended Posts:

1. Mobile commerce best practices for converting mobile visitors into customers

2. Potential in Mobile Commerce, Growth Trends and Requirements

3. Mobile Landing Pages – How to make the most of them?

Prepare for Google’s Mobile Friendly Algorithm

  • First of all do a website analysis and evaluate risk in advance.
  • Ask your internet marketing analysts to ascertain your current mobile traffic.
  • Since it’s not going to be a site-wide penalty, you can treat the most important pages first and make them mobile friendly. It may not be possible for you to get your complete website suitably responsive in such a short span. So, better idea is to redesign the more important pages and optimize the rest of it for mobile searches.

Don’t run the risk of losing your target Customers due to non-friendly Website

Make it Responsive

You can consult FATbit, for taking any further advice on Google’s upcoming mobile algorithm. Get customized report and know the actual risk that surrounds your online presence to discover the best defense.

Responsive Website Design Company FATbitLearn to make your website rank high despite recurring Google updates. Leave your queries for our website design and internet marketing experts.


About Sandeep Thakur

Sandeep Thakur works as Internet Marketing Strategist at FATbit Technologies and has been active in the online marketing industry for many years. He is also the online marketing consultant of FATbit’s leading product Yo!Kart, a multivendor ecommerce system to launch ecommerce stores at low price. More Info link: Follow on Twitter: @sandeepsktr
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