Google has been readily enhancing information discovery for users through its knowledge graph from a wide array of sources. This semantic search information was introduced in 2012 as a way to increase user engagement and resolve their queries without navigating to other websites. Over the years, Google has been adding multiple sources to its knowledge graph and enabling a deeper connect to information. Google has always maintained its stand that search is all about discovery and providing relevant information to end user in minimal steps. This is a critical step in developing the next level of search and moving beyond collaborative knowledge of the web for better understanding the user’s perspective.
Google has added another feature to knowledge graph by showing hotel booking information to a user searching for a corresponding city. For example, if you try and search for San Francisco, there would be a new option that will show hotels by average star ratings and cost. Moreover users can also access filtered results of hotels in the relevant city via “View Hotels” link.
After the acquisition of ITA Travel, there were rumors that Google might be looking to tap into hotel search industry. This is a huge market and majority of people search for hotels online while planning for a trip.
Get relevant information in minimal queries
A user searching for a particular city is most probably looking to travel to that place, which is why Google has started incorporating information like weather and hotels along with other relevant data. Earlier the hotel related query on Google led to a carousel of listings along with travel based results. Now with knowledge graph, Google is moving a step further to better understand your query and offer you relevant results.
There is no denying the fact that a perfect search engine understands your query and gives you precise information. With Knowledge Graph, Google has been trying to answer questions of users before they are even asked.
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