2014 was crucial for both online users and businesses. From continuous Google algorithm updates to Facebook’s new places directory everything contributed to increased scope and opportunities. This digital growth has made web presence necessary& challenging for all.
FATbit, being a web solution provider has been sharing about all happenings of 2014. After closely analyzing major events and trends of the last year, we have come up with ideas that will be relevant for businesses in 2015.Read below the cases to consider while shaping business ideas for 2015:
Like any other year, 2014 set some new web designing benchmarks and made the web layouts look – more alive. But with several Panda and Penguin updates in effect the focus is more on site optimization. So, for 2015 the first step for businesses should be to check whether their website is in need of a redesign.
Another highlight of 2014 was the boom in ecommerce website design and development. But every new ecommerce idea brought as many competitors as customers. So, the focus has now finally landed on enhancing the customer experience. Businesses now emphasize more on improving landing page designs to make their customers stay.
Integrating website with a dedicated mobile app is another element that youmust add to cater to mobile user base, which is increasing with every passing second.
A major highlight of 2014 was Facebook’s acquisition of WhatsApp. The $19 billion purchase made quite a buzz for sure, but it wasn’t all that happened in the world of social media. Social media rose above bar and gave fair competition to search engines like Google, Bing and Yahoo.
Trends have changed for now and forever. The social presence of a brand is incomplete without user engaging content. This will go further in 2015 too. Ellen DeGeneres’ Oscar’s selfie and viral videos’ wave have made the game more exciting, be it individuals, local/small businesses or established ecommerce giants.
Now selfies can be used for brand engagement & social media integrated review system are meant to act as word of mouth. Social media platforms, apart from promotion can be used extensively to provide customer services, process orders online, as well as to generate leads.
The release of Apple’s much talked iPhone 6 and Google’s Nexus 6 with Android 5.0, Lollipop created quite a buzz and exalted mobile market to great extents. Since the number of mobile users is greater than before the race for higher mobile engagementcontinues. This elongated scope of mobile marketing has in turn raised the need of well-designed responsive websites.
Consequently, online marketing strategies have to focus more on offering better mobile experience. As that’s the hottest trend, businesses must have websites optimized for mobile devices to generate sales.
With new Google Panda updates in effect, the need of creating and updating fresh and original content is all the more higher. On-site optimization, domain authority improvement and optimization of social media resources were some factors that came into picture in 2014.
Also Read: How to better rank your online store on Google?
In July 2014, Google’s Pigeon update rolled out. With the new Pigeon update, local directories such as Yelp, TripAdvisor, etc. have gotthe upper hand in search engine rankings and changed the role of local SEO drastically. Subsequently, tracking and handling negative links on these local directories is essential in 2015. Online reputation management should be your biggest concern this year.
Learn more about Local SEO and ORM: How Local SEO is more about Monitoring Online Reputation – The Complete Timeline
On August 6, 2014 Google made its HTTPS/SSL update in which it announced that sites offering secure encrypted transaction system will get a boost in their search engine ranking. This update not only made implementing SSL encrypted online transaction system a necessity for e-commerce portals, but also brought a need to optimize their checkout process.
With consumer behavior hogging all limelight e-commerce websites have shifted focus to improving the UX/UI design. From local businesses to big online stores like Amazon & eBay are giving more importance to user-focused design &functionality.
Online Reputation Management
2014 witnessed rise in the cases of reputation attacks due to Google’s Pigeon update that causes review sites rank higher. With other Google updates released last year quality of content and links have turned bigger, which means a negative links coming form high authority domain can sweat you out.
In 2015, optimizing profiles on social media platforms and local directories will be crucial for businesses to establish authoritative online reputation. Since, the local directories and platforms with user-generated content get ranked higher in search engine results, factors affecting time required to push down negative links have also increased. This in turn makes it harder for businesses to manage their online reputation. The better idea would be to protect their online reputation proactively.
With competition rising higher than ever, instant visibility through PPC advertisement is an option that businesses of every size are opting for. But with increased participation the focus began to shift more and more towards choosing the right PPC Management companies.
As a result, PPC advertisement campaigns now need to be more structured. More and more emphasis should be given to local expertise and understanding of negative keywords for effective keyword selection. Additionally, as landing page has now become an integrated part of PPC campaigns, creating appealing landing pages will be a point of focus in 2015.
Online users continue to become smarter, but so do cyber attackers. The unmissable hacking of eBay’s user passworddatabase proved how much in need of a robust testing every website is. While eBay was already being dragged down by several startups, this event from May 2014 made it worse for eBay.
The event has made clear that now businesses, whether startups, small/medium size, or enterprise level, all need to be more concerned about the security and functionality of their website instead of just its design and development. A robust testing of website is something businesses shouldn’t skip anymore.
It is pretty much apparent that development in technology and major events of 2014 will define the trend for 2015. And the most crucial components of this trend will be content marketing, social media marketing, concise and image oriented content, and mobile friendly web development.
The success mantra for businesses in 2015 is to focus more on customer experience and make progress on the business fundamentals while using the state of the art techniques.