Best Practices for Website Video That Sell, Rank & Convert – (3rd Edition of Best Tips)

‘Youtube is world’s second largest search engine’. This fact however is not the reason why you should get a website video. An impressive video on your business website will educate visitors, appear in search engines, and generate sales & leads.

FATbit is here to share best practices for displaying video on your website after covering content strategy for website traffic, ranking & latest google updates! and how to use, optimize & protect images? – best practices for website graphics in earlier posts.
This post is best-practices guide to create and optimize videos for homepage, sales & landing pages. However, before optimizing and making your video effective, you need to;

Determine the goal of your video

Website videos are mainly of three types;

  • Ones that introduce product or service.
  • That gives instructions and displays product in use
  • Highlights features and benefits

Website videos that educate and inform visitors are known as explainer videos. To create a really impressive explainer video, you firstly need to watch some to get an idea about quality. Here are top explainer videos to watch before ordering one.

The next thing to do is figuring out your video need. Do you want to show people amazing features of your product? Or you want something informative?

Decide what you want your video to do because without a relevant goal for your video, it would be hard to generate leads, sales, and traffic.

Best Practices for Website Video That Sell, Rank & Convert

Once you realize your video goal, you need to search for a creative team that can make the kind of video you want in your budget.

Also Read: How Viral Video Marketing Works- Top Social Media Trends 2014

Optimize website video for search engines

So, a great team of video makers created a marvelous video for you? Congratulations but you will have to do more than that if you want it to appear in Google search results.

Here is a Google blog post listing best video practices that will help you in making your video appear whenever a search related to your service or product is made. Video optimization is a little tricky & requires knowledge of code, SEO and other technical stuff.

So, either discuss the SEO angle with the team that created your website or hire a team that can do it for you.

Making your video effective

Search engines will bring you the traffic but after that, it is up to your video. If the video on your business website’s homepage is too long, grainy, and boring, you will fail to impress even your dog.

So, you need to make sure that your video loads quickly, gives control at the hands of viewers and says more in fewer words.

In case you already have a website, and want to add a video on homepage, landing page or any other page, the most cost effective way would be to;

  • Get a high quality video made from video experts
  • Let your website design team handle the integration

However, to optimize it for search engines, you will need an experienced team of SEO experts.
Use best video practices & tips to make the new addition to attract traffic and sales for your website.

Explainer video is the quickest way to educate target audience about your amazing product or service. But to expand its reach, you need to invest video optimization. FATbit helps businesses and organizations in optimizing website text, images and videos for better search engine visibility.

Discuss your video optimization requirements with FATbit team to get the best SEO package.

Still have any video or website related queries? Email your questions at or post them in the comment section for straight answers.

About Sandeep Thakur

Sandeep Thakur works as Internet Marketing Strategist at FATbit Technologies and has been active in the online marketing industry for many years. He is also the online marketing consultant of FATbit’s leading product Yo!Kart, a multivendor ecommerce system to launch ecommerce stores at low price. More Info link: Follow on Twitter: @sandeepsktr
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