In our first edition, we shared website content strategy & best tips for better traffic, ranking and latest Google updates. Now, it is time for the second edition based on best practices for website images!
You must have heard that ‘picture is worth a thousand words’ but this is true only if we are speaking of a meaningful and quality image. The same logic applies when it comes to website images. Making the best use of a website image, widening its visibility, and protecting it from image thieves is rather challenging task.
By reading this post, you will learn;
- How to use images in your website?
- How to optimize your website images?
- How to protect website images from being copied?
- copyright use of images?
- How to stop image theft?
- Is it possible to promote website or business with graphics?
- How to protect website images?
- Which Kind of Images Attract more Visitor?
But before doing that, let’s answer some of the most common image related searches on Google;
Is it ok to use free Google images in website?
No, it is not okay to use free images for your website. Free images usually lack the quality, appeal and also carry the risk of attracting copyright infringement lawsuit. In case you want to use free images for your business website, then, FATbit strongly suggests not to go for it.
How to stop image theft?
It is rather difficult to stop web users from downloading and stealing images. But there are some proven ways to control image theft. In the last section of the blog post, we have covered this topic.
Is it possible to promote website or business with graphics?
Small businesses as well as big brands are running image based campaigns and sharing photos on Facebook, Instagram, Twitter and Pinterest to engage customers & generate sales. So, images & graphics based promotion is very much possible.
There are various similar image related questions and queries for which people are looking credible answers. Below questions will answer most of them directly or indirectly and help you adopt best practices for your business website images.
How to use images in your website?
Images grab visitor attention and make your website content more appealing. However, only relevant graphics can generate these benefits. Keep below mentioned points in mind while short listing images for your business website:
Decide nature of images – You can go to Shutterstock or similar websites and buy stock images for your business website. The other way is to click real images on your own or hire a professional photographer to do it. It is widely known that stock images are less influential as compared to real images. In case you run a small business and want a website to represent you online, we recommend real images of your team.
Keep them relevant – Whether you plan on using vectors, stock photography or real pictures for your business website, make sure that they are relevant to your business. If you are running an online cake shop, then, the best choice for homepage banner would be an image of your kitchen with your team hard at work.
Use high quality images – A blurry image or pixilated graphic will not only ruin the visual experience but also make your business seem unprofessional. That is why high quality images are counted amongst the best practices for website images.
Text on image – Quality images look great but when they are merged with content, they become phenomenal. Images with sales pitch & call to action buttons can generate product sales and business leads.
Learn how to create best call to action buttons – http://www.fatbit.com/fab/create-best-call-action-buttons-better-sales-leads/
In case you are planning to launch your business website, make sure your team of website designers can guide you about image usage & how to generate business from them.
How to optimize website images?
Images not only add visual appeal to the business website but also appear in search engines to generate traffic. Graphics can also help in SEO work and attract search engine traffic to the website. Below are the points that help best in optimizing website images to gain SEO advantages:
Relevant title and alt tag – A great title and alt tag will help Google and other search engines in learning what the image is all about. Make it as relevant as possible and try to insert keywords that define you best.
Optimize file name – In caseyou run a breakfast joint in Fish Town, Philadelphia, website images with file name like wem00393.jpg will not help. Go for ‘best breakfast joint in Fish Town’ or something including brand name for search engine marketing.
Keep them light – High quality images usually means large size which lead to higher page loading time. Make sure your hired web design firm compresses the images to reduce size without compromising the quality. This will reduce website load time and help in SEO.
If you don’t have the technical expertise, hire a team of website designers that is familiar with SEO concepts for better results.
How to protect website images?
Print Screen command makes the task of website image protection near to impossible. However, if you are worried about the Right Click & other ways to save images, then, there are some solutions available on web:
- Using watermarks will brand your image.
- Auto-slicing is another popular method of image protection in which image is sliced but appears as any regular image.
- Using Flash can also help in controlling image steal
If you are a photographer and are really serious about protection of your creative works, you can also register your photographic works at Copyright Office.
Images not only act as visual delight but also generate sales and conversions if used smartly. Best website design agencies have the creative expertise to use images for achieving business goals and even product sales.
Do you want a business website that attracts more visitors and ranks high on Google? Partner with a team of website designers that are not only web design specialists but also understand that how images can be used to promote online business and improve branding .