If you have an impressive business website with great content but visitors don’t stay on it or website not in ranking or no lead or high bounce rate or if you want to learn how to write content for generating more traffic and leads then you are at right place. this post also helpful if you have any of the below mentioned queries?
- Why my website is not in Google ranking and how to improve traffic?
- Website Content Strategy & Best Tips for Small Business Sites
- When to update website content and how to generate more traffic & leads?
- How to write content that generates more sales?
- How right content strategy can be a weapon for Latest Google updates?
Some business websites have so much content that visitors think twice before starting to read. Some have so few that Google algorithm finds it difficult to make any sense of the website. Even business websites with flawless design sometimes fail at content.
So, it wouldn’t be wrong to say that website content can make or break your brand communication. This blog post will help you in creating a master website content strategy and improve visitor engagement.
Critical questions to answer before crafting website content strategy
Before carving out your content strategy, answer these critical questions;
- Do you plan to generate traffic from search engines or will use other marketing mediums for getting traffic?
- Do you want to offer an unforgettable experience with content or just want it to educate visitors?
In case you want to generate traffic from search engines, then, you need to think about keywords and include relevant search phrases on all your site pages. For this, extensive keyword research, planning and optimized content is required. Creativeness usually takes a backseat when focus is on content optimized for search engines.
Businesses interested in unique branding, and with plans to undertake extensive marketing don’t go aggressive on keywords. Such businesses focus more on communicating the central idea in an interesting manner. Mailchimp is a good example.
Common Website Content Mistakes
As mentioned above, business owners often get the website content wrong and fail even before gathering steam. Below are the most prevalent content related mistakes on business websites:
Too Lengthy – Website text that goes on forever fails to impress, and spoils the whole experience for an interested visitor.
Too technical – Complicated sentences and jargon makes it hard for normal web users to understand products and services on offer.
Too little – Just like too much content is an issue, less text also limits website performance. In case you are planning to use SEO as marketing medium, lack of content can limit website performance on search engines.
Points to create best website content strategy
Content strategy cannot be the same for all because every website is working towards different goals and objectives. Below listed points will help you in better understanding your content requirements and help in evolving the most suited strategy:
Discuss content in initial meetings
Thinking about content after website design process finishes is a wrong approach. Website content structure needs to be thought about during the initial planning and discussions to make it an intrinsic part of the website.
Before starting design work on a project, best website design agencies discuss branding details, business goals, and overall strategy to come up with best possible website solution.
Hire content experts as per business goals
In case you want the website to generate traffic from Google and Bing, then, you need a team of content developers that understands the concepts of SEO & can guide you about the same. If you want to convey your business ideas uniquely, then, it is best to hire a creative design agency as you wouldn’t require too much of content.
Some web design companies have experienced team of copywriters and technical content developers to help clients with content as well.
Keep the tone consistent
Visitor communication should be consistent throughout the website. This means that every web page should carry the same tone and communicate with visitor in the same manner. For instance, if you are keeping the tone funny, then, it should not become businesslike out of a sudden. There can’t be a better example for unique & funny content than http://www.just-eat.co.uk/
Don’t be a lone ranger
If you have not spent many years in content planning, branding, and development, then, we would suggest you to work with people that actually understand content. Not only creating content for all web pages is an exhausting task but it also requires certain level of familiarity with branding and effective content development.
While website content is mainly considered a medium of conveying ideas, it can also generate product sales and business leads if used wisely. Speak with expert team and learn how you can improve online sales & website traffic by making simple content & design changes in your site.
If you want to know more about Website Content Strategy , then, feel free to consult with us. Arrange FREE consultation session with our experts.
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