Most people interested in call to action are online to make money. Some do it by selling products & services. Others do it with the combo of traffic & advertising. In both mediums, the importance of call to action is huge.
You have a great product but if your call-to-action buttons suck, then, you will never get the sales you actually want. There are various reasons that make the concept of call to action so fascinating.
Smart call to action is important if:
You want online sales & leads
Whether you want to sell products, generate leads, or divert traffic online, it will happen through button, banner, graphic or hyperlinked text. So, if you want to improve your website’s performance in terms of money making, then, call to action is critical.
You want visitors to complete tasks
Call to action buttons are the main source of completing end goals. For instance, you want to download a software and have browsed multiple sites for it. You cannot complete your goal without interacting with a call to action button. In case the websites are being sneaky and have not made the CTA prominent, you will have a hard time finding it.
You want better website performance
Top performing websites are created with some objectives in mind. The goal can be money making, information sharing or something else. None of it can be achieved with poorly planned call to action elements. So, if you want your website to perform better, you need best-in-class CTA.
Creating best call to action buttons requires insights of buyer psychology and design aesthetics. While creating a box and writing BUY NOW on it is easy, making it appealing, prominent and click-worthy is difficult. This is the reason why businesses hire call to action experts for the job.
It’s time to share resources that will help you create best call to action elements! Go through the posts below to learn how to create call to action elements that generate business.
Resource 1 – How to create best call to action buttons for better sales & leads
Resource 2 – Call to action buttons – best practices & examples
Resource 3 – How to design call to action buttons that convert
Going through above posts will help you in improving website conversions. Our conversion experts think that effective call-to-action elements are REALLY important for a website but we want to know your opinion as well.
Share your thoughts about importance of call to actions in the comments section and let’s start a discussion!