Twitter is a great source to promote business and improve brand engagement. This is the reason why even small businesses are investing money in Twitter marketing & promotion.
Here are some Twitter facts that justify its popularity as online marketing platform:
- Twitter’s projected growth for 2014 is 24.4%.
- The micro blogging service will have over 227 million users by the end of this year.
- By 2018, Twitter user base will grow to 400 million.
Such a large base of engaged users is making businesses and marketers think about promoting business on Twitter. However, Twitter marketing is not as simple as running a banner ad. To succeed on Twitter, you need a unique Twitter marketing strategy.
This blog post will help you create a Twitter marketing strategy that will increase business leads, improve brand engagement, and build a loyal following;
Twitter Profile Basics
Your master strategy for Twitter marketing will generate maximum results only with a strong foundation. The very first thing you need to market is a pro Twitter profile. Below are the things you need to focus on;
User name – Also known as Twitter handle, user name is whatever comes after @. For example, @yourbuisnessname. Think before choosing user name as it is not suggested to change it after building a following.
Name – Differentiate the Name from User Name if possible. Don’t try to stuff keywords. Keep it relevant to business
Bio – While telling what your business is all about, add words that your customers or clients might use to search for you. (Character limit 160)
Profile image – Also known as avi & dp, businesses usually use logo or brand name for this.
Banner image – This image should give an idea about your industry in a creative way.
While brands and businesses have official Twitter profiles, new accounts are also created for special campaigns, support, and area. If you plan to manage your Twitter campaigns & activities on your own, make sure you have good understanding of how it works.
Twitter Marketing Strategy
Twitter marketing is not just about sending promotional tweets and sharing product images. The social media platform carries a strong potential of brand building and promotion but only with a well-planned Twitter marketing strategy.
Below are some points that will help you in creating the best online marketing strategy for Twitter;
Identify target audience – Who said Twitter is about young population? The fastest growing demographic on Twitter is 55-64 year age bracket. Identify the people that matter to you and create your strategy accordingly.
Define goals – What do you want to do with Twitter? Do you want to use it as customer service tool or brand monitoring platform? Define your goals so that campaigns can be planned accordingly.
Determine budget – A global brand can easily spend tens of thousands of dollars on Twitter marketing but small businesses have smaller pockets. Decide how much you want to spend on the planning table itself.
Create plan of action – Once you have defined goals and determined other critical details, it is time to prepare action plan. Think about tone of communication, use of visual media, investment in paid options, and other technicalities while creating the plan.
Types of Twitter Campaigns & Marketing
Twitter brings vast range of advertising solutions and promotional tactics for online marketers to connect with target audience, generate sales, and improve visibility. Visit https://business.twitter.com/marketing-twitter to learn more about marketing with Twitter.
In case you don’t want to invest in promoted solutions and want to engage your audience in a natural manner, you can seek help from experienced Twitter marketers. Social media marketers will manage you Twitter profile, optimize it for your business, and make sure that the buzz stays with your brand. Discuss you social media marketing needs.
Make your choice to become part of these Twitter success stories
Top Tips for Twitter Marketing
In case you are not seeking help from social media marketers to manage your Twitter, then, here are some tips to help you undertake Twitter marketing on your own;
Use #hashtags – Hashtags gives better visibility to your tweets. So, make sure you use them. However, don’t clutter your tweets with hashtags. One or two are more than enough.
Utilize weekends –Research has shown that Twitter community is more active on weekends. So, make sure your brand is active on Saturdays and Sundays
Mix it up – Don’t just talk about your brand. Share humorous posts, new updates, and legit non-related content from time to time.
Tweet variety – Add variety to your tweets. Share photos, quotes, questions, videos & presentations to give variety to followers.
Observe competitors – Keep a watch on competitors & observe their Twitter marketing strategy. Check their followers list to find people relevant to you.
Analyze – Use tools like http://followerwonk.com/ to connect with industry influencers and crunch statistics.
Set goals – Make monthly goals about followers, retweets, replies and mentions. Set an achievable monthly percentage increase in followers.
Follow smartly – Never follow back without studying a follower. Follow influencers and brands that matter in your industry. Follow people that frequently retweet you and participate in discussions.
Participate – Reply to queries, ask questions, and retweet followers. People will stay engaged only if you will participate.
Create sub-strategies – Just creating Twitter marketing plan is not enough. Create dedicated strategies for Following, Engagement, Interaction, Observation, and Posting.
Business marketing and promotion on Twitter is a full time job. You need to keep track of the general mood, study trends, plan posts, and respond quickly. That is why small businesses as well as big brands hire internet marketers to manage their Twitter activity.
If you have read the post carefully, then, you will do fairly well in Twitter marketing. However, if your business keeps you busy, then, speak with Twitter marketing professionals about the job.
Do you have any other doubts about Twitter marketing strategy development? Share your questions in the comments section. To enquire about professional Twitter marketing, get in touch with online marketing experts.