There is a popular quote in the online marketing community that says ‘Ignoring online marketing is like opening a business but not telling anyone’. This notion isn’t that difficult to grasp if one looks around and pays heed to how much things have changed since the dawn of the internet.
Social media, online marketplaces, news websites, online discussion forums, and so on have revolutionized human life, and the result is that about 3.5 billion people (about 40% of world population) today have internet connection, and they frequently go online to learn new things, to shop, to pay bills, to share their thoughts, and to connect with others.
Any mature business owner can easily estimate the importance of the online presence of his business in today’s world.
A website provides the online identity to your business; social media enables you to interact with your customers in the way you could never do offline; blogs & articles allows your share your opinions & vision with the masses and acquire new customers rather efficiently; and so on.
The fact of the matter is that today, for any given business a good part of target audience is found online. And if a business fails to attract its target customers from different online channels, surely, it is denying itself a far greater success.
For any business, online or offline, digital marketing is the need of the hour. So, it is important that you begin to practice it for a seamless growth of your business.